Ever wanted to literally speak with the visitors to your website? There are many options for this, for example Skype, but none are as complete as GrandCentral. The service—which was purchased by Google—is an all-in-one service for your telephone(s).
The service has an awesome web button which can allow website visitors to call you straight from your website (without giving out your phone number). I recently started testing this on a website I own and in the last week have seen a 15% increase in conversions (even though I have only been called once!) I suppose it provides extra peace of mind to the visitors. It is important that your visitors trust you if you expect them to buy something you are recommending.
I use GrandCentral for more than my website traffic. I now only give out my GrandCentral number so I can easily screen the callers. The feature list resembles the features of a mini PBX system and the service is completely free (for now)!
The service is in beta, but you can go ahead and reserve a number now. I have five four invites left that I can give away. These will allow you to setup a GrandCentral number immediately. No waiting the days/weeks for your beta account to be accepted :) I will give those invites to the first five four readers who email me requesting an invite.
I will be testing the web button on another site beginning next week. Assuming it goes well I will be adding it to nearly all the websites I own. If you decide to try this out on your sites, let me know how it goes. I am very interested to see if adding these buttons makes a big difference across the board.