What NOT To Do When Learning PPC

Like all good marketing junkies I make it a point to subscribe to the mailing list of many other marketers that I admire. I like to read their emails, study their pitches, subject lines, etc.

While reading an email from Ryan Deiss promoting his latest product (Get Money From Google, which is an excellent product btw), I stumbled on this ad...

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Naturally I was curious and so I clicked the add just to see what loaded. I found this.

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Now I'm not trying to knock the poor sap who is obviously trying to learn Google AdWords but there is a good lesson to learn here...

Pause your campaigns until you are ready to go live with them!